Plus two decades of intimate wear
Material sourcing, color coding, pattern engineering
and fit grading
All women work force-gender
empowerment by choice
Times are changing so is the Indian woman.
So what has happened to her that has a bearing on our journey, in fact on our genesis as a company and the subsequent well paced movement towards becoming one of India’s preferred intimate wear brand? She has become aware of herself and her desire to feel comfortable and look stylish have both come to the fore. She has seen several international brands bring in new ways of lingerie dressing. Her work or holiday takes her abroad frequently; therefore she knows what is trending around the world. She thinks dressing should begin from the inside.
Are these currents also being experienced away from the cities of India? Is a woman in Ludhiana as explicit about her choices as the one in South Mumbai? Are all Indian woman the same size and have the same motivations to change their way of choosing intimate wear? Our answer, rather our discovery is that women across want to feel happy inside. They also want intimate wear that is customized to their bodies. Plsu size, odd size, full coverage, gentle lift and custom fit seem to be done requirements. Satin, florals, bikini cuts are also in.
Team at Pink Rose knows this… We are actually immersedin the thinking that each woman is different. To each her own but with a unifying language of comfort married to style. Therein lies the genesis of Pink Rose Lingerie and itsbrandLaavian.
Pink Rose Lingerie was set up in 2008 as one of India’s Leading manufacturer of premium intimate apparel for women. Over the years, Pink Rose Lingerie has catered to many reputed global brands apart from designing and manufacturing for many Indian Brands. Our passion for design based on a unique understanding of the female anatomy and a continuing commitmentto manufacturing excellence has been our biggest driving force. Our products and services are enhanced by well-equipped design facilities, state-of-the-art manufacturing facilities and a committed team.
In fall of 2013, Pink Rose Lingerie launched its brand `Laavian’. a brand with a range of lingerie exclusively designed and crafted for Indian women. Our products are designed to help women with natural curves look their best and embody all the technical elements of support and shaping what women want. Our fully established design and manufacturing facilities allow us to offer a product that is designed and manufactured using premier fabrics and the latest in international trends & styling.
Pink Rose Lingerie brings to the Indian intimate wear industry:
- An understanding of changing needs and aspirations of Indian women
- A unique designing ability
- Seasoned and proven technical know-how and fitting expertise
- Deep knowledge and unparalleled expertise in manufacturing quality bras.
Facilities & Quality Control
EVERY UNIT CHECK’ METHOD
Quality control is a step-wise and carefully administered process. Here the Laavian production team is engaged in several of the key aspects. Pink Rose Lingerie follows a strict ‘every unit check’ method. Apart from batch and random checks being done by Supervisors, there is a multi level check that every product has to go through before dispatch.
NO UNEVEN STITCHING & EDGES
Time and again to maintain the strictest quality standards we have had to re-engineer equipment. This we do indigenously and in most cases the machine and technique modifications are proprietary to Pink Rose Lingerie. Here we have a Pink Rose Lingerie employee sewing a bra on specialized production equipment to ensure the product has no uneven stitching and edges.
11 PARTS GET CHECKED
A bra comprises many different parts -11 to be exact. From the sourcing and finishing of each of the individual parts to perfection, each part is inspected for compliance, before they are integrated into the final finished product. 11 parts make a bra. More than 11 checks happen here.
LINE MODEL AT WORK
Women make our work force. They are careful, dedicated and are patient with every process. The work floor is organized smartly with space for work, indigenous equipment and on a ‘Line’ model. This mode follows a sequential production program with ideal time being allocated to every step in the product manufacture.
Laavian is the brand of Pink Rose Lingerie. The word Laavian is inspired from a Frenchlove song meaning “Colours of Life”. Laavian promises to make every Indian woman feel good from inside while looking good outside.Laavian is more than just a brand name. To us it is a philosophy of delivering the right product for every occasion. Laavian’s unique propositionlays in the variety of sizes it offers-from 32 B to 42 DD and 46 B to ensure the right fit and comfort. We believe that Laavian is the best-fitting bra and perhaps the first intimate apparel brand that has made D and DD cups easily available in India. Not forgetting the fact, that other unique features such as Apex Concealers, Side Support Shapers and more are part of design differentials form Pink Rose Lingerie. Laavian is distributed and is available nationally in over 1500 outlets and is available across major chain stores in the country. At the foundation of the design process at Laavian is our robust information and attitudes gathering system. This ensures a dynamic flow of current information on the changing tastes of the woman and the related and essential functional requirements. International trends, understanding the need gaps and gaining insights into different body shapes are all part of this system. Laavian is the only brand in India that offers multi-size fits and wearer trials to ensure that every style meets the requirements of the Indian woman- her body and functional needs. With Laavian, every woman can experience feeling good inside while looking good outside.
Our products are designed to help women with natural curves look their absolute best. They embody all the technical elements ofsupport and shaping which women want, withtrendy styling & a high-end designer feel.Our collectionsare created with passion and love.They provide comfort and convenience, whileemphasizing femininity and glamour.Laavian’sCollections cater to every woman,regardless of age and size. They include Beginners, T-shirt, Support,Minimiser, Padded, Maternity,Sports Bra and Panties.
Santosh is a designer at heart. His 20-year journey has been a creative and woman-focused enterprise. He has an abiding passion for creating intimate wear that breathes comfort and quality while keeping them fashionable and in step with the changing preferences. Between 2007 and 2013, Santosh successfully designed and manufactured women’s intimate wear for leading brands in India and overseas. His pursuit of delivering inner happiness led him to launch Pink Rose Lingerie – the brand house of Laavian.Nothing can miss his eye Santosh is a commercially successful designer involved from concept to production including, design, colourist, global trend analysis, component sourcing, pattern engineering and fit, grading, costings, brand development and team management. He tasked himself initially with creating a range aptly christened as ‘Outstanding Value.’ This sub range was designed to specifically deliver hitherto not experienced levels of comfort and support. Several unique features came from Laavian’s drawing board. Some of which were not there in the Indian market. To cite a few:
- Side super-shapers to provide the comfort of a wire free cup with all the lifting and shaping effects of an underwire
- Uniquely engineered apex concealer, providing freedom on any outerwear. Show nothing but your curves
- Full coverage bra with internalised covered seams to avoid irritation to sensitive breast tissue
- Wider under bust elastic for greater support around the diaphragm
- Wider strap width which provides support, without compromising the appearance of the garment.
The latest collection from Santosh and his designers is the Signature collection where florals and patterns have grown into statements of sophistication. The collection has indigenouslydesigned three sections sewn together for a near invisible presence of the bra.
ACC TRENDS PVT. LTD.
Unit No. 201, A/2, Shah & Nahar Ind. Estate,
Lower Parel (W),Mumbai – 400 013
+ 91(0)22-49700900 - Office
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